Fashion industry is leading the consumption upgrading, while the demand for fashionable consumer goods by the younger generation is on the rise. The fashion products emphasizing individuality and independence become one of the characteristics of the new generation of consumers to express their lifestyle and value.
According to Bain's "China Luxury Market Research in 2018", the growth rate of Chinese luxury market reached 20% in 2018, far exceeding that of foreign markets, in which young consumers have become the main driving force for the growth of luxury market.
Last year, after LV luxury brand and Supreme street fashion brand launched a joint fund, there was a cross-border cooperation fever. This year, Wangwang jointly launched a series of popular clothing products, mothers'customized sanitary clothes, KFC and NIGO Street clothing capsule series with Takasha TYAKASHA, a Shanghai designer clothing brand, and got them. The strong response of consumers has caused a rush to buy. In order to seize the new generation of consumer market, many brands have launched joint funds and cross-border cooperation, from luxury goods to daily necessities to food, to do everything possible, to inject more fashion elements into mass consumer goods, and successfully capture the hearts of the new generation of consumers.
In the face of the huge fashion industry, clothing brands have invested in clothing business, digging for the maximum value of fashion, including Search, Gelis, Special Step and so on.
On November 9, Souyute Group Co., Ltd. (Souyute) proposed to use 409 million RMB to expand the investment of "Optimizing the Supply Chain Management Project of Fashion Industry". This fund was originally used in the "fashion industry supply chain management project" and "fashion industry brand management project" collected by Yute. Because of the surplus fund, it is used to further expand the operation of "optimizing fashion industry supply chain management project".
In addition, Souyute increased capital to supply chain management company and Dongguan Souyute Brand Management Company with 281 million yuan and 127 million yuan, respectively, in order to help "optimize the supply chain management project of fashion industry" operate better.
It is worth noting that Souyute has launched the strategy of upgrading its brand apparel business since 2015. In order to become a leading comprehensive service provider of fashion life industry in China, Souyute has continuously developed supply chain management, brand management, creative design, business factoring and other businesses to tap evidence and stimulate its potential in the fashion industry.
_Souyute's transformation and upgrading strategy has achieved good results, with net profit and revenue growing in the first three quarters of this year. According to the financial report data, in the first three quarters of September 30, the revenue of Search for Special Operations reached 15.215 billion yuan, an increase of 20.80% over the same period last year, and the net profit attributed to the parent company reached 563 million yuan, an increase of 4.12% over the same period last year.
After fashion has gradually become a life attitude of people, Souyute's exploration of fashion also shows its unique means, vigorously developing value-added businesses such as supply chain management, brand management and Internet finance, actively upgrading strategies and measures to adapt to the new changes in the clothing consumption market. To open a new journey for the brand in the fashion industry.
Compared with Soyut's supply chain management, the domestic women's wear brand Gelisi focuses on the market and brand building.
On November 8, Gris acquired 10% of Tangley International Holdings Limited (hereinafter referred to as Tangley International) for HK$154 million. After the transfer, Gris will hold 90% of Tangley International.
It is known that Tangli International owns Ed Hardy Skinwear, Baby Hardy and other brands, as well as the brand ownership of international brand Ed Hardy in mainland China, Hong Kong, Macao and Taiwan. It has a wide range of consumer channels in the domestic market and has a certain share of the clothing market.
_For the expansion of fashion industry, Gelisi has been expanding its brand lineup to achieve, acquisition of brands to promote its international competitiveness as a mature multi-brand fashion group. Ellassay, Laurl, Ed Hardy, IRO, VIVIENNE TAM and Jean Paul Knott have gradually changed from single to multiple high fashion brands.
_In the era of brand choice explosive growth and new patterns of consumption, the multi-brand group strategy of Gelisi meets consumers'strong thirst for brand design and product innovation, and further improves the brand's position in the clothing market and fashion industry.
The rapid development of China's fashion consumption industry has given fashion brands a direction to upgrade and replace. Whether it is Gerlith's multi-brand strategy, Souyute's supply chain management, or the cross-border cooperation of fast fashion brands, all meet the diverse changing needs of contemporary consumers to a certain extent.
In the new era, fashion industry presents new features, which also extends to a new business model. When brand locates accurately, it is necessary to deeply understand the needs of consumers, so as to occupy the psychological high position of new consumer groups and seize the first opportunity of fashion market.
